Video Is The New Literacy
Welcome to Video Loca. We speak Video. Fluently.
Words like cloud and download and link and stream and viral and megs and gigs and upload and so many more are now firmly planted in the communications lexicon but do you really understand what it all means? We do.
Phrases like target audience and cost-per-thousand and time period and conventional wisdom still apply but now hash tags and meta data and current trends and measurable results have been added to the mix. What does that mean? We know.
Words like cloud and download and link and stream and viral and megs and gigs and upload and so many more are now firmly planted in the communications lexicon but do you really understand what it all means? We do.
Phrases like target audience and cost-per-thousand and time period and conventional wisdom still apply but now hash tags and meta data and current trends and measurable results have been added to the mix. What does that mean? We know.
Jon Fromer sings at the
Western Workers Labor Heritage Festival.
Video, as a creative medium and as a delivery mechanism, is in its ascendancy, presenting possibilities that are both exciting and daunting. Video is not an arena for the faint of heart; the tools and technology change on a daily basis and the rules are never quite final, fraught with amendments, exceptions and Version Three Point ... you get the point. We like to position ourselves as your agent to negotiate those changes and deliver creative, cost-effective and measurable video products to meet the needs of any audience. We work hard to create truly collaborative client relationships that not only succeed according to all important standards but that are enjoyable and fun along the way.
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Actually, our way of producing video, either live broadcasting or finely crafted video programming, is unique and centers on the many talents of Creative Services Director Mark Wright, an award-winning producer, director, writer and editor. With a background that begins in the days of live televised events and extends today to the cutting edge of digital technology, there is no program, format, platform or codec that hasn’t crossed his path over the years. He is a dedicated craftsman, that rare producer with a firm grasp of both the processes and formats of the past and the complex production, post-production and delivery systems now crowding the technological horizon. For Mark it’s been a frantic, occasionally artful, dance.
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Indeed, we’ve all been dancing for over 30 years. Some might think that’s a long time to survive in this kind of business and they’re right. We like to think that the changes we’ve seen over the years only better equips us to deal with the next wave of change more effectively.
And the wave after that. And the wave after that. Surf’s up.
And the wave after that. And the wave after that. Surf’s up.
